个人/公司简介：
简璞设计是一家深根于重庆 & 上海，年轻、有趣、且不局限于某种业态内的开放型创意设计机构。简璞设计一直秉承着 “自由实用主义” 的创作设计理念，并将人与空间、器物间最真实的诉求关系作为设计思考的根基，以此创作出更加实用且有趣的空间与器物作品。 Jade Simple Design is a creative design agency located in Chongqing & Shanghai , with a young and interesting creative direction, not limited to a single format. We have always adopted "liberal pragmatism" as the design concept, taking the most real appealing relationship between people and space and objects as the foundation of our design thinking, in order to create more practical and interesting spaces and artifacts. 工作室在成立至今的这八年时间里，因其年轻且多元的设计姿态受到诸多国内外媒体及奖项的关注与认可。同时，我们始终坚持着对于在地文化的不断解读，并用自己的语言与方式，与这个世界进行着各种各样的对话与表达，从而形成了极具简璞特色的设计语言。 In the eight years since its establishment, the studio has received a lot of attention and recognition from domestic and international media and awards for its young and diverse design approach. At the same time, we have always insisted on the continuous interpretation of the local culture, and used our own language and way to carry out various dialogues and expressions with the world, thus forming a very characteristic design language of JSD. 因此，我们提出了以“自由实用主义”为导向的设计主张。 This is why we have developed a 'liberal pragmatism' oriented deignconcept. “自由”指的是不受业态、风格、视觉、材质的限制，而是对于每一个诉求背后底层逻辑的深度剖析，并从中找到最为真实且直接的痛点，对症下药的处理方式。“实用” 是一切以实际使用需求为导向的设计思考，它不局限于功能性的实用，也与使用者、建筑空间自身的基本条件等因素产生着微妙且紧密的关系。 "Liber" refers to a deep analysis of the underlying logic behind each demand, and to find the most real and direct pain points in order to deal with them in the right way."Pragmatic"it is design thinking that is oriented towards practical needs and is not limited to functional utility, but also has a subtle and close relationship with the user, the basic conditions of the building space itself and other factors.